Kenya’s battle against tobacco harm has made notable progress—smoking restrictions, awareness campaigns, and increased taxation on cigarettes have all contributed to fewer smokers. But the fight is far from over. While the clouds of cigarette smoke fade from public spaces, a new, stealthier enemy is taking its place: nicotine pouches and e-cigarettes. Marketed as modern, cleaner alternatives, these products hide a harsh truth beneath their sleek branding and influencer endorsements—they are not as harmless as they seem. Rebranding Addiction Tobacco companies have mastered the art of reinvention, adapting to shifting consumer preferences while preserving their grip on nicotine dependence. In Nairobi’s malls and online platforms, these nicotine products are sold as the “future”—smokeless, odorless, and socially acceptable. The youth, drawn in by convenience and false promises of safety, become the industry’s newest targets. But addiction remains unchanged, and the con...